I want to start sharing with you the meaning behind my I CHOOSE BEAUTY designs and mantras, and how they ended up on the products in my Shop. I created everything using the healing power of words, something I turned to when I was going through my severe depression.
Let’s start with the I CHOOSE BEAUTY logo: Notice the stars in the design, and how all my apparel and mugs are brightly colored. There’s a reason for that. When I was going through my darkest time, I craved light and color. I often looked at the stars to comfort me as I prayed for healing.
That’s what I wanted my logo to convey: “Stars to remind you to look for the light. Bold colors to brighten your dark days.”